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5 Ways Creative Writing Makes Your Copy Stronger

We all know that the overall purpose of the copy you write for your business is to make sales. Whether you’re a service or product based business, your website copy needs to convince potential clients that they NEED what you’re offering. But how you get from ‘ooh,...

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Poetry Please! Where To Start If You’re A Poetry Newbie

For lots of people, poetry seems to have been relegated to the land of the ‘scary and inaccessible’ or the ‘cheesy and unappealing’.  I think it’s because for the most part, poetry seems to fall off the reading radar after school, once you’ve finished wrangling...

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