5 Ways Creative Writing Makes Your Copy Stronger

5 Ways Creative Writing Makes Your Copy Stronger

We all know that the overall purpose of the copy you write for your business is to make sales. Whether you’re a service or product based business, your website copy needs to convince potential clients that they NEED what you’re offering. But how you get from ‘ooh,...
Poetry Please! Where To Start If You’re A Poetry Newbie

Poetry Please! Where To Start If You’re A Poetry Newbie

For lots of people, poetry seems to have been relegated to the land of the ‘scary and inaccessible’ or the ‘cheesy and unappealing’.  I think it’s because for the most part, poetry seems to fall off the reading radar after school, once you’ve finished wrangling with...
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